Our Story

About Primo hoagies

We're more than a sandwich shop. Primo hoagies is a passion for fresh ingredients, bold flavors, and community — crafted one hoagie at a time across the United States.

Order Now

Primo hoagies restaurant interior — warm and welcoming dining space

Est. 2005 Over 19 Years of Flavor

Our Story

How Primo hoagies Began

It started with a family recipe, a small storefront, and an unyielding belief that a great hoagie could change someone's day. In 2005, founder Marco Deluca opened the first Primo hoagies location in Fort Lauderdale, Florida — built on the idea that primo quality should be accessible to everyone.

What began as a neighborhood primohoagies spot quickly earned a loyal following. Word spread about the freshly baked bread, hand-sliced meats, and house-made sauces that set us apart from every other sub shop on the block. By 2010, we had expanded to three locations across South Florida.

Today, Primo hoagies serves thousands of guests every week across the United States. Whether you're grabbing lunch on the go or ordering catering for a big event, our commitment to quality has never wavered. Every sandwich is still made the same way — fresh, bold, and with love.

19+
Years in Business

50K+
Happy Customers

30+
Menu Items

5
Average Rating

View Menu

Mission & Vision

Why We Do What We Do

Our primohoagies philosophy is rooted in three simple commitments that guide everything from ingredient sourcing to customer service.

Fresh First

Every ingredient we use is sourced fresh daily. From locally baked bread to hand-sliced deli meats, we never compromise on the quality of what goes into your hoagie. Fresh food isn't optional — it's our standard.

Community Centered

Primo hoagies was born in a neighborhood and we've never forgotten that. We partner with local suppliers, support community events, and treat every customer like a returning friend — because most of them are.

Primo Quality Always

Our name says it all. "Primo" means first-rate, and that's exactly what we deliver — every order, every time. We set the bar high and work every day to exceed it with every sandwich we craft.

Order Now

Our Values

The Principles Behind Every Primo Sub

At Primo hoagies, our values aren't just words on a wall — they're the lens through which every decision is made, from the ingredients we source to the way we greet each guest.

Uncompromising Quality

We use only the finest meats, freshest produce, and artisan-baked bread. Every component of every sandwich meets our exacting standards before it reaches you.

Honest Service

We believe in transparency — clear pricing, real ingredients, and genuine hospitality. What you see is what you get, and it's always better than expected.

Sustainable Practices

From eco-friendly packaging to minimizing food waste, we're committed to running a business that's good for your plate and good for the planet.

People First

Our team members are our greatest asset. We invest in their growth, celebrate their contributions, and foster a workplace where everyone feels valued and respected.

Primo hoagies team crafting fresh hoagies with quality ingredients

"Primo means first."

And we intend to be first in flavor, freshness, and friendliness — every single day.

Our Journey

The Primo hoagies Timeline

From a single storefront to a beloved name across the United States — here's how our primos journey unfolded over the years.

2005

The First Shop Opens

Marco Deluca opens the original Primo hoagies on 17th Street in Fort Lauderdale with a 10-item menu, a secondhand slicer, and a dream to make the best hoagie in South Florida.

2008

Best Sub Shop Award

Primo hoagies wins "Best Sandwich Shop" in Broward County two years running, cementing our reputation as the go-to destination for authentic, fresh-made hoagies in Florida.

2011

Expansion to 3 Locations

Growing demand leads us to open two additional locations in Miami and Boca Raton. Our catering division launches, serving corporate clients, weddings, and community events.

2015

Going Green

We introduce our sustainability initiative — switching to eco-friendly packaging, partnering with local farms for fresh produce, and launching our food waste reduction program.

2019

Online Ordering Launches

Primo hoagies goes digital with full online ordering and delivery integration. Guests can now enjoy their favorite primohoagies subs from the comfort of their homes across the United States.

2024

Serving 50,000+ Customers

Primo hoagies celebrates serving over 50,000 loyal customers and continues expanding. Our new menu additions and seasonal specials keep bringing guests back for that unmistakable primo flavor.

Meet the Team

The People Behind Every Hoagie

Our passionate team of food lovers, culinary experts, and community builders work every day to deliver the primo experience you deserve.

Marco Deluca

Founder & CEO

With 19+ years in the food industry, Marco's vision for fresh, primo-quality hoagies has shaped every aspect of our brand. His passion for bold flavors and community is the heart of Primo hoagies.

Sofia Reyes

Head Chef & Culinary Director

A classically trained chef with a flair for sandwiches, Sofia designs every menu item with seasonal ingredients in mind. She is the creative force behind our most beloved signature subs.

James Carter

Operations Manager

James keeps everything running like a well-oiled machine. From supplier relations to daily operations, he ensures every Primo hoagies location delivers a consistently exceptional guest experience.

Aisha Thompson

Community & Marketing Lead

Aisha is the voice and face of the Primo hoagies brand online and in the community. She builds authentic connections with our guests, partners, and the neighborhoods we proudly serve.

Want to join our growing team of passionate food lovers?

View Open Positions